Asher’s employs three Modern Apprentices at its Nairn bakery. The firm was founded in the town in 1877, and is still family-owned, with 13 shops across Inverness, Strathspey and Moray.
“It was great to meet these young people who have both the drive and the opportunity to build a career in baking. So much UK government policy is about pushing us towards an unskilled, zero-hours, poverty-pay economy, so it’s really encouraging to see that there are still businesses investing in young craftspeople.
“The apprentices I met today at Asher’s show passion for their craft and work hard for the business. They’ve held up their end of the bargain and then some. Employers and politicians alike have a duty to make sure these skilled craftspeople are valued, and can look forward the fulfilling, well-paid career they have a right to expect.
Asher’s director Alister Asher said:
“It was great to host John this morning and show him around our bakery, especially in support of something as important as Scottish Apprenticeship Week.
“Our three apprentices make a huge contribution to our business right now, but they’re also the future of Asher’s. There’s no machine that can replace the skill of a great baker, so it just makes sense for us to invest in training the bakers of tomorrow.
Scottish Apprenticeship Week 2015 runs from 18 to 22 May, and is the fifth year of the campaign by Skills Development Scotland (SDS) to highlight the benefits apprenticeships bring to employers, individuals and the local economy. SDS Chief Executive Damien Yeates said:
“Modern Apprenticeships work for employers of all sizes, from family firms to global companies. Scottish Apprenticeship Week celebrates Modern Apprentice employers and the achievements of apprentices, who play a vital and valuable role in Scotland’s economy.”